The question that started it
While looking for a ring, the person behind Engagement Ring Guru realised he did not even know what a one-carat diamond would look like on a hand. Research answered that question, then opened many more about settings, grading, budgets and how to shop without being hurried.
The notes became the original website so that other first-time buyers could arrive at a jeweller with a clearer idea of what they were seeing and what they still needed to ask.
What was worth keeping
The old site was rough around the edges, but its best advice was grounded in real buying behaviour. Look around before setting a budget. Write down the details of rings you like. Compare the whole ring, not a single grade. Ignore the salary formula. Ask for policies in writing.
The 2026 version keeps that practical instinct, with clearer explanations, measured visual tools and shorter routes to an answer.
What years of conversations have reinforced
Most buyers are not experts. They are people trying to become informed enough to make one important decision comfortably. A useful conversation can do more than another hour of silent research because it exposes the questions you did not know to ask.
Those conversations still happen regularly in person. The aim of this version is to make the website feel more like that: explain what matters, invite comparison and help people reach a decision they understand.
What this version is trying to be
This is for someone who wants to choose carefully without turning diamond study into a second job. The site should help you picture a size, spot a weak comparison, ask a jeweller better questions and know when you have enough information to stop shopping.