Commercial disclosure
The advice works without a sale.
Commercial relationships should be clear enough for readers to understand what may influence a link or recommendation.
If commercial links are added later
Affiliate or paid relationships will be clearly labelled near the relevant link or result. Commercial destinations will be managed separately from the core guides and decision tools, so a partnership does not silently rewrite the advice.
What payment will not mean
A commission will not be presented as proof that a product or seller is best. We will not manufacture rankings, tests, reviews, savings claims or urgency. Availability and prices will need a source and a date.
Historical buyer experience
Thousands of people have visited Engagement Ring Guru for tips and advice, and more than 100 customers have gone on to buy diamonds and rings after using the site. That history is context about real buyer use, not a promise about any seller or future outcome.
General information
The site provides general consumer education. It is not a valuation, appraisal, insurance, legal or financial service, and it cannot replace inspection of the specific ring, report, seller terms or policy you are considering.