Buying guide

Take one last careful look before you buy.

The number on the product page is only part of the cost. Check the exact diamond, the finished ring, delivery and returns before you pay.

How much should you spend?

Set a number that fits your actual finances and leaves room for the rest of the purchase.

Ignore the salary rule

Buy online or locally?

Choose the route that gives you the right balance of selection, inspection, service and protection.

Compare buying routes

How do you check the seller?

Confirm the business, exact ring, payment route, policies and promises before sending money.

Run the seller check

Returns, warranties and care

Separate change-of-mind returns, legal rights, warranties and maintenance plans before committing.

Check the fine print

How early should you begin?

Leave time for design, sizing, delivery, inspection and a backup if the ring is late.

Build a buying timeline

Final diamond and ring checklist

Work through the diamond, setting, paperwork, delivery, returns and aftercare.

Use the checklist

How big will the diamond look?

Learn why two diamonds with the same carat weight can look different in size.

Read the size guide