How big will it look?
Carat tells you weight. The width measurements give you a better idea of how large the diamond will look.
Diamonds
Choose a diamond without getting lost in the details.
Carat, cut, colour and clarity answer different questions. Start with the look you want. Learn the finer points when they become useful.
Understand diamond size
Which shape feels right?
Compare nine popular shapes, including the small details that matter once the ring is on your hand.
Where does quality matter?
Understand cut, colour and clarity well enough to choose where to spend and where a higher grade may not look different.
How do I read the report?
Use the measurements, grades, plot and verification record without mistaking the report for a recommendation.
Natural or lab-grown?
Both can be diamonds. Their origins, prices and stories differ.
What does responsible sourcing prove?
Look behind conflict-free, recycled and sustainability claims to find the evidence and scope.