Start here

Know what you want before the sales pitch starts.

Begin with your budget, your style and the things that matter to both of you. Ignore the old salary rule. There is no single best diamond.

Seven things worth sorting out

Start at the beginning or jump to the question that is holding you up.

01

Set a comfortable budget

Include the whole ring, resizing, delivery and insurance. Ignore old rules about spending a set number of salaries.

Open the buying guide
02

Pick the two things you care about most

Maybe it is sparkle and size. Maybe it is origin and shape. Naming two favourites makes the rest easier.

Explore diamonds
03

Choose a ring for real life

Think about style, comfort, snagging, cleaning and how it will sit beside a wedding band.

Explore ring settings
05

Decide what should be a surprise

You can keep the proposal private without guessing the ring. Pick the level of involvement that suits both of you.

Choose together or surprise them?
06

Have the useful conversation

Discuss style, budget and everyday wear without choosing every detail or spoiling the proposal.

Talk about the ring
07

Plan the proposal for real life

Choose a personal moment, protect the ring and keep a simple backup if the plan changes.

Explore proposal ideas

Three things to write down now

  1. The most you are comfortable spending in total, including the setting, taxes or duties, resizing and insurance.
  2. The two features you most want to see, such as sparkle, size, shape, band style or a low setting.
  3. The things you will not compromise on, such as natural or lab-grown origin, a good return window, a metal allergy or a deadline.

That short list will keep you focused when every shop and search result starts offering more choices.

Turn the list into your printable ring brief →